Indianapolis 500: Flat 12 Bierwerks to release commemorative beer in honor of 100 years of racing

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By: Eric Strader
ericstrader69@gmail.com

Photo supplied by Flat12 Bierwerks.

Indianapolis is known for racing, and this year will be the 100th running of the Indy 500.

I’m guessing that we may see several commemorative beers from area breweries, but Flat 12 Bierwerks is doing it in style with IndyCar racer and self-proclaimed mayor of Hinchtown, James Hinchcliffe. Hinchtown Hammerdown (4.8 percent ABV, 27 IBUs), is a pilsner-style beer that was brewed in limited quantities in partnership with Hinchcliffe, the Verizon Series IndyCar driver.

This collaborative beer is brewed every year for the month of May, when it’s all about racing in Indianapolis. This year’s release is made all the more momentous by Hinchcliffe’s full recovery and return to racing after his involvement in a major crash at the Indianapolis Motor Speedway on May 18, 2015. That wasn’t how the season was supposed to end for one of the brightest racing talents out there, but now Hinchcliffe is back and better than ever. Flat12 couldn’t be more excited for Hinchcliffe’s return to the track, and for the return of the specialty brew.

Flat12 tweaked the Hinchtown Hammerdown can design this year in celebration of Hinchcliffe’s comeback, and to commemorate 100 years of racing at the Indianapolis Motor Speedway — two tremendous racing milestones. Flat12 Bierwerks and Schmidt Peterson Motorsports are encouraging fans to rally around their IndyCar driver by sharing #HinchI5Back.

Last year, after James’ accident, Flat12 and Schmidt Peterson generated #GetWellSoonHinch to show their support, and to have fans show their support, for his speedy recovery. The brewery painted #GetWellSoonHinch on the side of the brewery, but after his recovery, the old hashtag will be repainted as #HinchI5Back (the S has been replaced with a 5 to reflect his driver number).

Hinchtown Hammerdown is a crisp and refreshing pilsner-style beer, now lagered and cold-stored. It’s smooth, drinkable and goes down fast — the perfect beer for a day at the track! Hinchcliffe is the only IndyCar driver to have his own beer.

“Being the mayor of ‘Hinchtown’ has its perks,” he said about brewing the limited-release beer. Starting the week of Saturday, April 2, Hinchtown Hammerdown will be available at select bars, restaurants and package stores all around Indianapolis, and served at the Indianapolis Brewery and the Jeffersonville Taproom.

“Flat12 is a fantastic brewery, and I’ve been a long-time fan. When creating the beer four years ago, we decided to go with a lager, an easy-drinking beer for a day at the track. We’ve created a great brew, but for the 100th year celebration, we wanted to go even bigger. So at the beginning of May we will release my second Flat12 collaboration beer, The Bricks — a red IPA brewed with milk sugar, in honor of a great tradition in motorsports,” said James Hinchcliffe.

With 100 IBUs and a full tank of Centennial hops, The Bricks is the perfect beer to honor 100 years of racing in Indianapolis. This brick red IPA is complimented by the addition of milk sugar, to commemorate the tradition of the Indy 500 winner drinking a bottle of milk on Victory Lane and kissing the bricks. This Indianapolis brewery — named after a classic game-changing racing engine — and Hinchcliffe, the fast-rising IndyCar driver, have created a beer that runs 2.5 mile laps around others. The Bricks is an extremely limited first-time brew, and will only be available on draught and in cans at the Indianapolis taproom on May 6.

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