Short's Brewing Co. announces updated Midwest distribution plans, including Indiana and Ohio
Just last week I wrote that Short’s Brewing Company was going to begin distribution in Illinois and Pennsylvania. I mentioned that I hoped Indiana would be next, and I guess Joe Short must have read my column. One way or another, Joe decided that Indiana would make a next great move. The launch of Short’s Brewing and Starcut Ciders in Illinois will be complete this week, and will be followed by distribution through Cavalier Distributing in Indiana and Ohio beginning March 19.
“For many years, six-packs of Short’s have migrated south with vacationing Hoosiers and Buckeyes. Cavalier Distributing is excited to bring Short’s into Ohio and Indiana and help people catch up with their fantastic beers from Michigan,” said Cavalier Founder/President George Fisher. I know that I have brought many a Short’s six pack back to surprise my Indiana friends and have even taken them out East when visiting friends and family.
Short’s Brewing Co., known widely for their flagship beers and experimental brews, pride themselves on producing fearlessly creative beers handmade by people in northern Michigan who care. The company plans to begin distribution in Indiana with flagship brands Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Rye Ale), Bellaire Brown (American Brown Ale), Space Rock (Pale Ale crafted to remove gluten); and seasonal release, ControversiALE (American India Pale Ale).
This territory will also receive three Starcut Ciders brands: Pulsar (semi-dry hard cider), Octorock (semi-sweet hard cider), and Squishy (semi-sweet cider made with Michigan cherries). These brews and ciders will be available both in bottle and on draft throughout the states.
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This news excited me to the point of opening my last bottle of The Liberator (double IPA with lemon and orange zest, 8.2 percent ABV, 114 IBUs) to celebrate. Our family spends time in Northern Michigan every summer, and my trips to Short’s Brewpub in Bellaire have been memorable. I am glad to see that Michigan is finally going to be able to share one of their gems with surrounding states.
The brewery is teaming up with Cavalier to put on a number of launch events the week of April 4, where customers may meet a Short’s team member. Watch for more event details to come. As a Michigan native, I look forward to sharing many a Short’s pint with many of you in the near future!