According to Indiana On Tap Director of Operations Sarah Burns, one of their reporters wrote an article about why Indiana needs a Craft Beer Week. They had such a huge response from readers that Indiana On Tap has decided to introduce their inaugural Indiana Craft Beer Week, scheduled to take place April 24 to 30 throughout the state.
The week, the first of its kind, will be the first official week-long celebration of everything that makes Indiana craft beer great.
During this special week, breweries, tap rooms, craft beer bars and other industry-related partners from all over the state will celebrate with a myriad of events, new releases, collaborations, tap takeovers and unique offers aimed at promoting and celebrating everything that makes Indiana craft beer so special. Sarah Burns told me that they have already contacted more than 90 percent of the state’s breweries, including some that have yet to open, and the response has been overwhelmingly positive.
“Indiana’s breweries and their great beer deserve more of the national spotlight,” Indiana On Tap Founder/President Justin Knepp said. “The team at Indiana On Tap is prepared to put our resources and our passion towards making this week as successful as it can be, while celebrating the greatness of Indiana beer.”
“Our expectations for the first year are very realistic. More than anything, we want to establish this week in the minds of the Indiana craft beer community, prove it will be well organized, and build off that momentum to make 2017’s craft beer week even bigger and better,” Knepp said.
Unlike smaller city sponsored beer weeks, this event will take place from South Bend to Evansville, and all of the craft beer territory in between. With this being such a large geographical area covered, it will take some creativity to pull the whole state together, but I have faith in Indiana’s craft beer community. One of the ways to connect the whole state will be through a daily statewide “cheers.” Sarah explained to me how this will work.
“People that participate will be eligible to win a free Tasting Society Marketplace membership. In order to participate, you have to take a picture of yourself drinking a local beer and post it on social media. You must tag @IndianaonTap and whichever brewery made the beer you’re drinking. You also must use #CheersIN when tagging the photo. To win, it must be posted on Twitter or Instagram.”
She also assured me that there will be an official kick off event, but that the location has yet to be determined. To wrap up the week, there will be a “craft beer fashion show” with several breweries already committed to that event. Indiana on Tap will be creating a page dedicated to Indiana Beer Week where beer enthusiasts can seek out updated information and a complete list of events taking place near them.
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Jesse Sensenig, owner/brewer at Goshen Brewing Company, told me, “We are excited to be involved and run some special beer releases throughout the week. It is great to see that Indiana is catching up with some of the surrounding states with the amount of high quality breweries!”
Being a brewpub with smaller capacity allows Jesse to turn several different styles of beer around in a short amount of time, and I know he’s got some special beers aging in barrels. One or more of those beers will be ready by Indiana Craft Beer Week.
Businesses interested in participating in Indiana Craft Beer Week may contact Indiana On Tap at email@example.com.
Mark your calendars now for April 24 to 30, and head to your favorite brewery or craft beer bar to say “cheers” to all that makes Indiana craft beer so amazing and deserving of a week-long celebration!