Hacienda adding all-day breakfast item for limited time

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By: Marshall V. King
mking@flavor574.com

Photo supplied/Hacienda Mexican Restaurants

Hacienda Mexican Restaurants headed to a whole other meal with its new limited time offer.

The billboards touting the breakfast burrito don’t mean the chain of 13 restaurants is opening for breakfast, but that it’s offering breakfast for lunch and dinner.

All-day breakfast is a big trend, said Jeff Leslie, executive vice president and chief marketing officer. Taking off of the fast food breakfast burritos, Hacienda’s director of food and beverage Gary White went bigger and better, said Leslie.

The eggs and tortillas come with strawberry-jalapeño jelly and a side dish, such as grilled vegetables for $7.99, said Leslie.

The breakfast burritos came about after last year’s limited time offer of Cod Vera Cruz. It was delicious, but didn’t sell great. The Burrito Blanco in the past had sold well and it’s joining the regular menu soon.

As they thought about the three limited time offers for this year, they wanted something with a lower price point, that wasn’t just for dinner and something with which people were already acquainted. The result was the breakfast burritos. “There really is logic behind this stuff,” Leslie said.

The burritos will be available through at least mid-March, he said.

Hacienda has locations in Elkhart, Goshen, Mishawaka and South Bend and the company also operates BarBici Italian Street Food in Eddy Street Commons.

Marshall V. King is food columnist for Flavor 574 and community editor for The Elkhart Truth. You can reach him at 574-296-5805, mking@flavor574.com, and on Twitter, Instagram and Facebook.
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