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Flavor Freeze opens Monday for 50th season of ice cream, family memories

In 1966, Bob Wise opened an ice cream stand in Dunlap, that area between Goshen and Elkhart.

The tradition continues on Monday when the Flavor Freeze stand at 23834 U.S. 33 opens for the season. Twenty-two years after opening in Dunlap, the Wise family opened another at 1628 E. Bristol St., Elkhart, which will also open for the season on Monday.

Owners Kelly and Steve Fortier, who took over in 2014, plan to celebrate its 50th anniversary in the coming months.

“We want to do something special,” he said.

Flavor Freeze has served its own ice cream, as well as hot food, for decades. The new season has a few tweaks to the menu, including more combo meals. You will be able to get an olive burger and cheeseburger in combination with other items, he said. They’ve also been working on a new ice cream recipe called Cookie Monster.

Fortier wouldn’t say what all is in the new flavor, but it’s based on Blue Moon and has other ingredients. They may reveal the ingredients at a later time, he said.

The stand closes in October for the winter, but usually reopens mid-February. This year is a little later than some years. “It just doesn’t pay off, shoveling snow so people can walk up,” Fortier said.

Those craving Flavor Freeze ice cream can get their fix again. The tradition continues.

Hours will be 11 a.m. to 9 p.m. seven days a week until summer, when the two locations will stay open later.

Marshall V. King is food columnist for Flavor 574 and community editor for The Elkhart Truth. You can reach him at 574-296-5805,, and on Twitter, Instagram and Facebook.

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