On Jan. 24, 1935, the very first beer can was sold, in its honor we celebrate Beer Can Appreciation Day today.
In 1935, the Gottfriend Krueger Brewing Company partnered with the American Can Company to deliver 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale in Richmond, Va., and the vast majority of their customers approved.
Development of canned beer actually began around 1909, but prohibition took effect before the American Can Company was able to successfully launch their idea. It wasn’t until after prohibition ended that they were able to resume their project.
Some time along the way, craft brewers and craft beer consumers decided that glass was preferred, although many of the macro brewers continued to use cans. It wasn’t until recently that cans made a come back. In 2002, Oskar Blues Brewery became one of the first to put their craft beer in cans, and they continue to only package their beer in cans and kegs, not bottles.
Michigan Mobile Canning (MMC) is a company that makes it possible for many smaller Michigan breweries to put their beer in cans, who would otherwise not be able to do so. Breweries such as Right Brain Brewery, Beard’s Brewery, Latitude 42 Brewing Co., and Gonzo’s Bigg Dogg Brewing have used MMC. Mobile canning has even crossed the state line and Indiana Mobile Canning has canned beer for Burn ’Em Brewing and Evil Czech Brewing as well as many others throughout the state.
According to History.com, “Today canned beer accounts for approximately half of the $20 billion U.S. beer industry.” Many beer stores in Michiana offer craft beer in cans, and you will mostly likely find Bell’s Two Hearted, Founders Centennial IPA, Upland Brewing Campside (coming soon) or Sixpoint Resin.
Some beers that I have recently enjoyed from cans have included Beard’s Brewery Serendipity Porter, Lattitude 42 Lucifer’s Cuvee, Sun King Bourbon Barrel Batch 666, Blackrocks Brewery Gnomas, Gonzo’s BiggDogg Vanilla Porter, Oskar Blues Death By Coconut, Daredevil Lift Off which just hit Michiana distribution, and of course Bell’s Hopslam, which is only available in cans this year.
What beer have you enjoyed from a can lately?