Michiana chicken “chain” Jordan Fish & Chicken relocates, confusion with similarly named restaurants
A new fried chicken and fish joint using the name Jordan opened earlier this month at 213 E. McKinley Ave. in Mishawaka. Owner Malik, who declined to give his last name, relocated the Jordan Fish & Chicken from 1551 E. McKinley Ave.
But that’s where the clarity ends for several different Jordan outposts in Michiana.
In South Bend, Jordan Fish & Chicken owner Mikey, who likewise kept his last name under wraps, said his store at 1107 Lincoln Way West has nothing to do with the McKinley location. “It’s not my store,” he said. “He’s trying to do it like us… It’s okay. I don’t care.”
Mikey said he’s not worried about confusion between restaurants because he’s in South Bend and the other Jordan is in Mishawaka. No word from the proprietor on why he’s handing out menus that list three locations for Jordan Fish & Chicken restaurants, including 3307 W. Sample St. along with the McKinley and Lincoln Way iterations.
Malik on McKinley was similarly short on details, but he’s branded his new store, which went into the space formerly occupied by Asian restaurant Satay House, as the original Jordan. In the past, the restaurants had been called Jordan 1, 2 and 3, presumably operated by the same ownership group. The “1” designation remains on the sign at Mikey’s Lincoln Way shop, and the “3” is still up at 1551 E. McKinley Ave.
The menus at the two surviving Jordan restaurants remain alike, with a focus on chicken wings, gizzards and livers, fried fish fillets and a collection of odds and ends — hush puppies, French fries, onion rings, fried okra — all breaded with a Chicago-style lemon pepper seasoning. Both chicken huts say they make everything fresh to order. Wait times indicate that’s a fact.
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None of the Northern Indiana Jordan spots should be confused with Jordan’s, a chain of eight Chicago-style fish and chicken outlets in and around Indianapolis. While that chain’s owner, Mike Saadeh, didn’t care to comment on his South Bend/Mishawaka counterparts, an individual who said he’s in a management position suggested no one at the Indy restaurants was aware of them.
Then there’s the somewhat more uniquely named JJ Fish & Chicken, which claims to have originated Chicago-style chicken seasoning and has franchise locations across the country. No one at JJ’s Chicago corporate offices responded to a request for comment on the clucking competition. But that’s a different kettle of fish.