A face familiar to the Elkhart dining scene is adding another project to his list.
Adam Williams, owner at Adam’s Bistro, joined Krāv as a business partner, co-owner Ranee Robinson told Flavor 574. And she said the timing was right.
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“Bringing Thomas (Friesner) on and doing Jazz Fest was a good experience for us,” she said. “…Thomas had an idea of what kind of restaurant he wanted and I wasn’t sure if that was conducive to the space we have.”
Williams said he will focus on Americana items like pork chops and steak, but is looking to introduce Cajun and southern food to the mix as well, which his fans are already familiar with from the Bistro.
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Robinson is giving Williams space to be creative with the menu, she said, and she will focus on the entertainment offerings and events at the space. There will still be jazz and blues music Thursday nights, Motown on Friday nights and a mix of everything for the Saturday night crowd.
In the space next door, which formerly housed the frozen yogurt shop Krāvings, Williams is opening a cafe named Sweet Magnolia’s, which will serve French press, freshly roasted coffee and pastries in the morning, he said. In the afternoon, he wants to set out a large salad bar and serve lunch. Seating will be available out front and in the patio behind Krāv.
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Right now, Robinson said the biggest challenges are getting people downtown and through the doors and keeping such a large space alive.
“The building has had a stigma,” she said. “To where people have said it’s haunted and we don’t believe that. It’s hard for us to maintain a consistent level of service…if we don’t have consistent clientele.”
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To make the most efficient use of the space, Robinson said Krāv will be used as a venue for events and hopes to grow into a larger dinner destination. You’ll also find Elkhart Central football players and families at the space many Friday nights, she said — the restaurant partnered with the team to give the crowd a place to gather after home games.
Robinson said the staff is aiming for a soft opening at Sweet Magnolia’s on Sept. 1. She doesn’t have a relaunch or grand re-opening in mind for Krāv, but said she will post information about live entertainment and how to rent the space.
“It’s like having three or four different businesses under one roof,” she said. “It’s a banquet, frozen yogurt shop, bar area and stage.”
Follow digital producer Danielle Waldron on Twitter @DanielleWaldron.