'Indiana Grown' campaign spotlights local produce for Hoosiers

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By: Danielle Waldron
dwaldron@flavor574.com

Screenshot of Indiana Grown app

As the farm-to-fork movement gains momentum, it’s getting easier for Hoosiers to find local produce without going to a specialty store. 

Indiana Grown, a program launched July 7 by the Indiana Department of Agriculture, aims to spotlight locally grown produce at grocery stores and food stands, according to The Indianapolis Star.

The app tells the story of dairy, fruits, vegetables, meat and other locally grown items, from producer to retail location, according to the Star. Shoppers simply have to scan an item at the store to learn about where it came from. The program will also spotlight local beer and wine. 

Indiana Grown not only responds to an increased demand of local produce, but is also meant to encourage shoppers to buy local, the Evansville Courier and Press reports. Hoosiers spend $16 billion each year on food, 90 percent of which is from out of state, according to the Courier and Press.

Food items highlighted in the program can fall into four categories, according to the Star:

  • “100 percent Indiana”: Grown in Indiana
  • “Prepared in Indiana”: Sourced anywhere, including out of state, but production is in Indiana
  • “Indiana Grown Partner”: Company helps market local items
  • “Indiana Grown”: Program members

Sunrise Produce Inc & Kercher’s Sunrise Orchards, 19498 C.R. 38, Goshen, produces watermelon, sweet corn, tomatoes, eggplant and other fruits and vegetables for the program, according to the program’s website

You can download the Indiana Grown app for iOS for free to scan produce or find local produce near you. 

Follow digital producer Danielle Waldron on Twitter @DanielleWaldron
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