Elkhart's IndigoH2O bottled water to be featured in gift bags at 2015 Oscars
An Elkhart-based bottled water company is making a splash at the 2015 Oscars.
Nominees and presenters can expect bottles of IndigoH2O in their gift bags the night before the 87th Academy Awards Sunday, Feb. 22. Glacier Bottling Company LLC., bottles and distributes the alkaline mineral water from Elkhart.
IndigoH2O has also been featured in other award shows. Celebrities had a taste of the premium bottled water at the MTV Video Music Awards and the Emmy Awards in 2012 and the Golden Globe Awards in 2013.
The bottled water was selected for its past three awards show appearences, but founder Yuri Cataldo said Glacier Bottling Company, paid a “small fee” to be a part of The Oscars. He said he wasn’t allowed to say how much he paid for his product to be featured at the awards show.
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The company donates the bottled water to the events and also pays for shipping costs, but Cataldo said it’s worth it for the brand recognition.
“It gives credibility to the product and it helps me compete with bigger brands with bigger budgets,” Cataldo said. “We’re still a smaller company with no million dollars to pay for marketing than other big water bottle brands. We have to show more ingenuity.”
To get an idea of just how small Glacier Bottling Company is, you need only to look at how Cataldo runs his business. He works with just a handful of part-time and contractual workers. Cataldo even helped label, package and ship the 96 bottles of IndigoH2O in time for The Oscars.
“It’s a surreal feeling bringing this product up from nothing and into the hands of dozens of celebrities,” he said. “It’s very humbling.”
IndigoH2O was ranked third and second best tasting purified drinking water at the Berkeley Springs International Water Tasting in 2013 and 2014 respectively. It will be taking part in this year’s tasting as well, which – it just so happens – is also held this weekend.