Free Chipotle for those who try the new tofu filling, Sofritas

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By: Geoff Lesar
glesar@flavor574.com

Geoff Lesar/Flavor 574

Burrito-slinging behemoth Chipotle is enticing diners to try its vegan-friendly protein, Sofritas.

Customers who purchase the organic tofu Sofritas on Mon., Jan. 26, may return with receipt in hand anytime between Jan. 27 and Feb. 28 to claim a free burrito, bowl, salad or order of tacos, according to an advertisement by the national chain.

The February 2014 debut of Sofritas marked the first major addition to Chipotle’s historically unchanged menu since the first store opened in 1993.

Oakland, Ca.-based Hodo Soy provides the hand-crafted tofu, made from “organic, non-GMO, U.S.-grown, whole soybeans,” according to the company’s mission statement.

Hodo Soy’s tofu is shredded and braised with chipotle chilis, roasted poblanos and a blend of spices, then combined with Chipotle’s standard offering of mix-ins. The menu addition aligns with the company’s ongoing marketing strategy of promoting sustainable farming.   

There are two Chipotle locations in Michiana. One at 1250 N. Eddy St., in Eddy Street Commons in South Bend, and one at 5445 N. Main St. in Mishawaka. Both are open 11 a.m. to 10 p.m. on Monday.

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