Goshen Brewing Company turns to IndieGoGo for fundraising
There’s no getting around it: Starting a new business is expensive, and the Goshen Brewing Company has even more expenses than your typical start-up restaurant. In addition to the cost of refurbishing the former NIPSCO building by Goshen’s Millrace Canal and acquiring commercial-grade kitchen equipment, the brewery needs four fermenting tanks to create its own craft beer.
Since business loans and contributions from investors won’t meet the full cost of getting the Goshen Brewing Company on its feet, owners Jesse and Amanda Sensenig are turning to another source — the people who hope to be enjoying those beers sooner rather than later.
The couple, both alums from Goshen College, are using the crowd-sourcing website IndieGoGo in hopes of raising $30,000 for the fermenter tanks by Oct. 5. The online campaign, which began Sept. 5, had raised $5,595 from 30 donors as of Tuesday afternoon, Sept. 9.
“I’d say it’s 60 percent people I know and acquaintances, and 40 percent people I don’t know,” Jesse Sensenig said when asked who has contributed so far. ”I’d say we have a good shot (of hitting our goal.) We’ve got a 70 percent chance, I’d say.”
Goshen Brewing Company aims to provide high-quality craft beer and brewpub fare made with locally-grown and organic ingredients in an inviting, family-friendly atmosphere. The Sensenigs hope the excitement for such an establishment will be strong enough that potential patrons will contribute to its creation.
”There isn’t anything like it here, and we’re taking on a building with some history in the city, and it needs a lot of renovation,“ Jesse Sensenig said. ”I hope people are appreciative of that.“