Short’s Brewing Company has one of the largest release schedules, with five year-round flagships, four seasonal releases and 30 limited releases throughout the year. This is in addition to small release batches that are only available at the pub in Bellaire, MI. Many of these are highly sought after and are gone very quickly after arrival at bottle shops throughout Michigan. To see the full schedule, click here.
Short’s has taken the extra effort to dedicate the release of one of its beers to a very worthy issue: clean water. Obviously, clean water is important to brewing good beer, and it is also vital to the rest of us on a daily basis. Owner/brewer Joe Short often speaks about the Great Lakes as a valuable resource and in the Michigan Beer Film is quoted, “So the state of Michigan itself is awesome, I mean we’re surrounded by fresh water. If there was any place on planet Earth that you would want a bunch of breweries to congregate, Michigan is a good spot.”
I am grateful for Short’s involvement in the Natural Resource Defense Council’s Brewers for Clean Water Campaign as well as many of my friends and family from Northern Michigan who are active with Tipp of the Mitt Watershed Council. I love my home state of Michigan, and I want to see the Great Lakes kept clean for my kids, and my kids, kids, and their kids.
Currently Short’s beers are only available in Michigan, but when it’s released, let’s all raise a glass of Superfluid to Short’s and all the many people who are dedicated to preserving our precious water resources.
(Bellaire, MI) – As Short’s Brewing Company prepares to release Superfluid (double IPA, 8% ABV, IBUs 71) for the first time in bottles, they are simultaneously announcing the connection of this beer to an awareness campaign about the Line 5 pipeline. Short’s is Northern Michigan’s largest craft brewery and a member of the Natural Resource Defense Council’s Brewers for Clean Water Campaign. This is the second consecutive year that they are tying a water issue to the brewing of Superfluid.
In 2014, Short’s is hoping to bring attention to Enbridge’s Line 5, a 60+ year old oil pipeline that runs underwater across the Straits of Mackinac. Due to the significant and far-reaching effects that an oil leak from this pipeline would cause to the Lakes Michigan-Huron system, Short’s joins a number of other Great Lakes companies and non-profit organizations that advocate for increased awareness of the pipeline.
“Our objectives in this campaign are twofold,” says Short’s Sustainability Specialist Matt Gacioch. “For one, we are trying to use a delicious, exciting beer as a platform to bring this potential Great Lakes risk to the public eye. Secondly, we hope that increased attention to Line 5 will bring with it an assurance that every measure possible is being taken to prevent any failure of the pipeline.”
Superfluid is the beer that Short’s has now used twice to bring attention to a water issue they feel relevant to their business and way of life in Northern Michigan. It is an American Double IPA (8.0% ABV, 71 IBU) with a large, but basic malt bill that allows the hops to seize the flavor focus, contributing bright qualities of citrus fruit, berries, and even a mild spiciness. In 2013, the first year the beer was brewed, it was a celebration of the 40th anniversary of the Clean Water Act.
Short’s Brewing Company’s commitment to clean water also includes a number of water conservation measures at both its brewpub in Bellaire and production brewery in Elk Rapids, the forthcoming installation of a wastewater pre-treatment system at its Elk Rapids facility, and support for the Clean Water Act headwaters rule.